Vittel Refresh Cap

A really cool idea by Vittel and Ogilvy Paris reminding people to drink water. The bottle cap has a timer and every hour the cap will flag to remind you to drink water and get ‘refreshed’. Hence, the refresh cap!

 

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Water Projection Mapping by Gillette

A beautiful Water Projection Mapping in Boston, USA by Gillette to wish Team USA good luck for the Olympics. The projection mapping was done right after the opening ceremony and the best thing was how water vapour was used to make it look so cool. hologramic…. so much more real and different than the usual animation by projection mappings done in the last few years.

Credit goes to BBDO, New York!