Coca-Cola: Invisible Vending Machine

For Valentine’s Day, Coca-Cola found a really sweet way to surprise the couples with yet another ‘Vending Machine’. This vending machine is only visible to the couples i.e. when couples walk past this hidden machine it interacts and asks for their names. The couples are then presented with a pair of Coca-Cola cans with their names on it.

A really cool idea and seems like the mechanic here is that when two people walk by it reveals the hidden machine. Would be even cooler if the machine allowed you to take a picture of yourself and tweet it via the Coca-Cola official Twitter channel with the campaign hashtag #Shareacoke

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Diet Coke: The Slender Vender

Coca-Cola has introduced the thinnest vending machine in the world providing Diet Coke.┬áIt fits where others can’t and shows up in places least expected. Done by Ogilvy Paris, see how people react to this vending machine. A very cool concept!