After Acura, now Honda is using the Twitter Cards to allow their followers to customize the 2015 CR-V.
The user is engaged with top-line configuration within the tweet – allowing the brand to create more value in making the user aware of the different trims and options available rather than just sharing a link out to the configurator with an image.
The user begins with selecting a trim, then the drive train and finally the colors. The end result shows the ‘front’ and ‘back’ shot of the car and allowing the user to tweet their configuration and share with their followers. After sharing, serious buyers can proceed with ‘Continue Buying’ where it takes the user to the brand website.
The interesting part of the user journey is that the user doesn’t need to re-start the configuration and lands on the last step i.e. color selection. One can always go back and change, but those who are confident with their selection can move forward to complete the entire configuration with accessories etc.
For serious buyers and auto enthusiasts, this is a good way to engage them and help them learn more about the CR-V.
Here is how it all began with Acura.