A very good push by Volkswagen on the ‘safe driving’ message and promoting their voice control feature in an interactive way. Banners are usually considered to be dull and intruding by many surfers and making them interactive helps only if it is useful, fun and worth sharing. It is not always possible to make an intriguing banner since this small digital medium requires a big investment, but when permitted, it better be awesome!
Volkswagen, Germany made a pretty cool banner, quickly educating the customer and selling its top voice-control function for their new “Touch Phone Kit”, with a simple Facebook integration. The user makes a video call to a Facebook friend by allowing the banner to access their Facebook account and a steering wheel pops-up putting the user in control of the steering and also the phone call, showing practically how easy the voice-control function is.
The Touch Kit is a new accessory which allows hands-free calling activated by voice. Banners were placed on car sites and upon interacting posted the picture of the user on their Facebook profile as well, thus reaching out the callers friends. The banner links straight out to the online store rather than a boring ‘More Info.’ page on the Volkswagen website. After all the job is done in the banner, why not send the user straight to the shop! The cool banner was developed by Germany based agencies Loop and Agenta Agenturgruppe.
Street View Quest: Pin It To Win It
Volkswagen, South Africa has launched the ‘Street Quest’ advergame via Facebook and Google Street View. To participate the users must find and “pin” Volkswagens on the South African roads using the Google Street View application.
The campaign lasts for almost a month, giving the participants to ‘pin’ as many Volkswagens as possible. It may sound a bit boring so far, but the person who pins the most Volkswagens wins a seat for the Grand Final, which is supposedly a real-life version of the Street Quest. Basically, each week one winner will be sent to Cape Town to spot the Volkswagens for real and the winner will walk away with a digital hamper containing Apple iPhone, iPad, MacBook Air and Samsung 46″ LED TV.
The idea seems to be good but it is too long a campaign. Also why would people work so hard just for a digital hamper. I agree the catch of going to Cape Town and driving around a Volkswagen is pretty amazing but at the end of the challenge I just walk away with a hamper which is not a Volkswagen car but digital hampers only….cool idea but needs a cooler reward I guess.
Volkswagen, Netherlands created a sound/scream powered car to involve the Dutch trying to make it to the London Olympics.
This special ‘Olympics Car’ had no foot pedals and the engine was re-configured to read sound decibels into RPMs to move the car. Hence, every time the person screamed, cheered or made loud noise the speed of the car increased. The group of people who cheered the loudest in the car and made the quickest 100m screaming their lungs away won tickets to the London Olympics.
A funny and clever way to get the people involved and playing on the situation of the scarcity and impossibility of getting tickets, the Dutch were screaming their lungs out to get through to the London Olympics. Who knew screaming would make somebody win such a cool prize? Volkswagen got the Dutch going on this one! Some hilarious scenes in the video!