Yes! Blip this NOW….so you can relate better to my comments below:-
I am not at SXSW, but have been following their activity online and spotted this really cool Blippar news online. Blippar have placed ‘blippable coasters’ at bars which bring miscellaneous content to life.
Blippar has grown over time and providing even richer functionalities today compared to their launch a few years ago. It is great to see that they did not only survive the Augmented Reality marketing space but are also leading it today and setting trends.
Layers that appear after Blipping
An animated layer with various interactive CTAs appears. It is more of a Blippar advertising, expressing ways in which their services can be used. Here is what the icons do –
Rocket icon – It appears out of the frame and starts shooting random 3D-like objects around it supported with background sound effects.
TV Screen icon – Loads a video showing a snapshot of Blippar case studies
Equalizer icon – Loads 3 playlists and an animated equalizer
Instagram icon – Shows a carousel of 3 images
Bubble icon – Displays the quote shown above
Bag icon – Loads 3 heels in 3D (pretty random)
Dots icon – Folds out to the left and reveals 4 more icons to follow Blippar on Facebook, Twitter, call or email.
Basically, this a clever way to show the possibilities and make the participants understand how much data can a tiny piece of cardboard reflect and host.
‘What’s under your beer’ – well a lot as you can see 😉