Audi lights up New York for the World Cup

Audi USA has done it yet again. The ‘it’ here is ‘a simple thought that goes a long way’.

Top global brands are fighting for their share of attention during this World Cup and to leverage the millions of eye balls and attention on this global event, Audi USA did not simply book an out-of-home just like many other sponsors and other non-sponsors-football-enthusiastic brands. They made a really clever move and also a bold one, considering that football is not a mainstream sport in the USA.

Audi put 28 of their A8 models in 45 shipping containers stacked next to each other at Greenpoint, Brooklyn, New York and used their LED lights to reflect the football World Cup game scores.

It’s placement is such a clever idea as the Manhattan highway is pretty far on the other side. What a simple and clever way to show or ‘show-off’ their LED technology reflecting the score for the New Yorkers on the other side.

One tiny improvement in this idea would have been to permanently show a ‘hashtag’ e.g. AudiLED to get people to share the scores online, talk about the LED lights and spread the word online and win a test-drive at night to experience the power of the LED lights. Of course people will talk about it, so why not give them a hashtag and do more with it.

Nevertheless, awesome idea. Awesome brand. And how cool for the German brand Audi to promote Team USA for the game today.

Follow the game on Twitter with hashtag   and find out more about the AUDI LED technology on http://www.audiusa.com/innovation/design/LED

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Messi – 86 Goals in 2012

Off the topic, but hey!….Messi’s 86 goals are on YouTube!

 

 

Animated Twitter Ad & Papertweetos – Twitter in Argentina

Spotted! Argentina getting seriously creative with Twitter. Here’s how:-

1) Smart Car Animated Twitter Ad

This one is just amazing! I never thought that it was even possible to use Twitter like that. I bet the idea came from a BBDO geek in love with Twitter 🙂 The simple animation shows the Smart Car passing driving through the city passing by places like tunnels, parks, residential areas and even parking!! Guess the message is how the car is suitable to be driven just anywhere around the city and how the small size does not hold the driver back from exploring the city, see the video and notice how cleverly they park the car in a tight parking space. To animate the tweets visit https://twitter.com/#!/smartArg and keep “J” pressed till the animation ends. If you don’t have a Twitter account watch the video below

 

2) Coca-Cola Papertweetos 

This one is even  more amazing! Football crazy Argentina! They don’t just throw bits of paper in the air cheering for their team but some of them also tweet aggressively, whether they are inside the stadium or not. Coca-Cola decided to bring these tweets to life keeping the culture of paper cheering as the medium. When the team walked into the stadium all these tweets for the team and the game were printed on paper and showered into the stadium for the players, a message from their fans in form of paper tweets 🙂 To turn their tweet into a papertweetos users had to include the hasghtag “hinchadacocacola”

What a brilliant idea to celebrate the fans engagement for a football game. About 2 million tweets were printed – imagine your tweets being read by players in the field. Wow! However with such ideas one has to be careful that it does not interfere with the game and since paper cheering is already a part of the culture it did not seem as though “papertweetos” were intruding but just that they added excitement to the game all the more and for once let the fans discover the power of their tweets in adding a buzzing energy and enthusiasm in the stadium. I like how the papertweetos are branded with Coca-Cola logo and have the look of the Argentina flag. Well done Ogilvy!!