At the Open’er Music Festival in Poland Heineken made an amazing effort to bring people closer.
How many times have we been to a Music Festival and wanting to talk to people, make new friends, go on a date, have fun, blah blah blah! Heineken understood the audience and the mood at Music Festivals and gave people just what they needed to make it easier to approach people and have more fun at the festival.
QR CODES promoted as U-CODES by Heineken.
Heineken set-up a “U-Code Dome” at the Music Festival where people could personalize and print their QR codes and paste it on their clothes. Of course in such a fun scene there were people posting it on their hats, jeans bottoms, shoes, t-shirts and more.People exchanged thoughts, numbers, names etc via these codes.
A total of 5,000 codes were printed at the venue and thousands of people posted their pictures with the U-Codes on their Facebook wall. A really cool initiative by Heineken. Such a simple, quick and easy way to use QR codes to quickly connect people.