They have done it again. They will not stop. They are celebrating their success. They know how to do it. They know how to do it over and over again. They make it better. They do it right. They involve the Porsche lovers. They give them a share of voice. They are taking a bold step. They are bold. Right here, on their Facebook fan page tab. The future of this Porsche model is in your hands and yes we all know that we better get this one right.
Crowd-sourcing on Facebook
Porsche has recently earned the attention of 5 million Facebook fans. Not a small number and worth an investment. Porsche is all ears to their fans and have let them hold their hand to create a very special ‘911 Carrera 4S’.
The first car being built on Facebook with a top-line configuration making it easy for 5 million fans to participate.
Every week, a voting takes place to define the detailed car spec. Fans are giving a choice to vote for their favorite feature and the highest voted feature wins. Fans are given about a week to participate and vote and a timer runs on the next feature tab to indicate when the next round of voting for the new feature will be unlocked.
I love the beginning. The first decision: Exterior Color opening starts with ‘Our 911 Carrera 4 needs a unique look.’ Porsche trusts their 5 million fans to give their car a unique look.
It gets better. For the 2nd decision: Wheels, Porsche state ‘….and help us choose the looks of the 911 Carrera 4S.’
One may think I am stressing too much about the copy here. Well these details matter because the consumer is your wife and you better show some respect and make her special as you are asking her to make your life better! If you want to get the best out of your fans, you give them that platform and the tone that gives them power and keeps it simple, sophisticated and humble!
For platform, of course Facebook fan page is the right platform but not just that, even the design is very well thought through. There is no clutter, the car looks super fabulous with that angle, the application has not crashed so far (I have tested it in different browsers and taken various screenshots at different times for this post), it is fast, it is playing up on the ‘less is more’ theory and is totally doing the same i.e. getting the most out of this crowd-sourcing stunt for less, with the least number of steps in the least amount of time and even less features for fans to worry about. But what they don’t want the less of here are votes!!
It is not every day that we get an opportunity to participate in shaping the next beautiful car made by the most passionate luxury car brand and that too on Facebook! So go ahead and vote if you are a Porsche fan and if you are not, what are you doing? Leave a mark on that car now!! https://www.facebook.com/porsche/app_467380643310069