Vittel Refresh Cap

A really cool idea by Vittel and Ogilvy Paris reminding people to drink water. The bottle cap has a timer and every hour the cap will flag to remind you to drink water and get ‘refreshed’. Hence, the refresh cap!

 

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Diet Coke: The Slender Vender

Coca-Cola has introduced the thinnest vending machine in the world providing Diet Coke.┬áIt fits where others can’t and shows up in places least expected. Done by Ogilvy Paris, see how people react to this vending machine. A very cool concept!