Nissan is launching a ‘Google Glass’ for drivers, called 3E ‘third eye’ at the Tokyo Motor Show on Nov. 22nd.
3E Glass connects to the internet in real-time. Drivers can see information overlay on the glass just like Google Glass, record images and also share information. It is still under development and the public reaction at the Tokyo Motor Show is much awaited.
Tokyo seems to be the right market to announce the launch of 3E being technologically advanced and have the maturity to accept such products. Wonder if Google will regret not launching the ‘Glass’ in Japan and only restricting it to the US. Surely Google Glass has a much diverse use as compared to the Nissan 3E but why not test your products in advanced markets like Japan where people literally grow up with devices.
Nissan already had another tech product launch, a Smartwatch, at the 2013 Frankfurt International Motor Show designed to connect drivers to the cars to track data, monitor efficiency and even use social networks.
A really good initiative from Nissan to take innovation in their products to the next level by investing in sub-products to provide a complete package. It certainly adds much more trust in the brand and its services if offered by the parent brand. Tom-Tom was a good idea, but it will never be the same as an in-house produced product because one does not get access at an early stage and cannot adapt the product to the car and plan updates year-round making it exclusive and special.
We must remember that gadgets and technology are much more accessible today than ever before and one must not be intimidated by what giants like Google are doing. If we believe in an idea we must develop it and continue to improve it. There is no pass or fail. Today it is all about continuous improvement as long as it adds value.
Looking forward to the Nissan 3E debut. Stay tuned!