CJ GGV cinema group, based in Korea, has developed a new type of cinema screen experience ‘Screen-X Technology’. It extends the screen by using the theater walls to provide a panoramic 270-degree viewing experience. Currently being experimented in cinemas in South Korea, the concept will hopefully make its way to the Western World.
What amazes me is the fact that it took humans so long to come up with this technology. The idea appears to be very simple and it is probably quite technical to put it in action but how come no one thought of this before! This is so cool and bet equipments have always been around to use it somehow.
In fact, these days cinema experience enhancing technology is one of the coolest experiments going around. Disney has decided to bring the screen-screen obsession to cinemas in the US with the re-release of the famous movie ‘The Little Mermaid’.
Viewers need to download an app in which they can play games, compete with other participants in the theater and sing along with the music as the story unfolds. The iPad mic can sense the character on the screen and show games/quiz relating to that character. The content is not limited just to the kids but quite generic to appeal to older audience for fun as well.
Whatever happened to the ads in the cinema before the movie begins to switch off your phones. Here we are encouraging another screen and that too our beloved iPads only since the apps are not available on Android software yet. Another reason to buy your child an iPad, bien sur, why not! Good luck to our US movie goers sitting next to people playing about on their second-screen.
Well as far as the Screen X technology goes, I really hope that this concept is encouraged and released worldwide. There is so much advertisers and movie makers can do to spice up the cinema time with this technology.