SXSW Blippar Coasters

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Yes! Blip this NOW….so you can relate better to my comments below:-

I am not at SXSW, but have been following their activity online and spotted this really cool Blippar news online. Blippar have placed ‘blippable coasters’ at bars which bring miscellaneous content to life.

Blippar has grown over time and providing even richer functionalities today compared to their launch a few years ago. It is great to see that they did not only survive the Augmented Reality marketing space but are also leading it today and setting trends.

Layers that appear after Blipping

SXSW_Blippar

An animated layer with various interactive CTAs appears. It is more of a Blippar advertising, expressing ways in which their services can be used. Here is what the icons do –

Rocket icon – It appears out of the frame and starts shooting random 3D-like objects around it supported with background sound effects.

TV Screen icon – Loads a video showing a snapshot of Blippar case studies

Equalizer icon – Loads 3 playlists and an animated equalizer

Instagram icon – Shows a carousel of 3 images

Bubble icon – Displays the quote shown above

Bag icon – Loads 3 heels in 3D (pretty random)

Dots icon – Folds out to the left and reveals 4 more icons to follow Blippar on Facebook, Twitter, call or email.

Basically, this a clever way to show the possibilities and make the participants understand how much data can a tiny piece of cardboard reflect and host.

‘What’s under your beer’ – well a lot as you can see 😉

 

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Nissan: Self-healing paint iAd

Nissan, is the first automotive brand, to have created the technology called the Self Healing Paint making the car scratch proof. This technology taps an unmet need of people since decades. How many of us has been frustrated of seeing scratches on our brand new cars and have shelled money to fix it over and over again? A good investment finally by Nissan.

Not just that, Nissan have also cleverly invested time and efforts in a great way to communicate this technology, playing on the simple behavior of using tablets, requiring no effort on part of the user to interact with the ad. It just happens! See the video below to admire the efficiency. A great effort by the Nissan client and their agencies TBWA\G1 Paris, DAN Paris and OMD Europe. Currently the ad runs only in The Economist iPad magazine.

 

 

 

QR code made of Crates – Volkswagen Crafter

To prove the loading capacity of the Volkswagen Crafter, DDB Mexico installed a giant QR code made of wooden crates. The installation was placed at the largest wholesale market in Mexico where the potential targets could be reached. On scanning the QR code a video plays which shows that the entire installation can be carried in a Volkswagen Crafter.

It is a very clever idea and the video is beautifully done to prove the loading capacity of the Crafter. This installation was awarded a Bronze Lion in the Promo & Activation category.

Facebook Mobile Statistics [Infograph]

“Sync. Tweet. Save” by American Express

Ever thought Twitter hashtags could save you bucks? Well American Express is making it happen with their “Sync.Tweet.Save” offer for their US customers. This is a part of a bigger campaign by American Express under the name “Sync.Explore.Save” with Facebook and Foursquare offers also as on https://sync.americanexpress.com/

Twitter users with American Express card are required to sync their American Express card with their Twitter account to start taking part in the offers. You have to be on the look out for #amex followed by the offer name eg. #amexcoffee #amexbeach and to take part all you have to do is just tweet that offer hashtag and when you swipe your American Express card the offer will be automatically redeemed on your card.

Such an idea is tapping the growing mobile payments behavior and giving people serious reasons to use mobile for payments. Why I am mentioning mobile here is because you need a smartphone to use Foursquare, Facebook & Twitter apps to take part in these offers on-the-go with Amex. This saves the headache of printing coupons, remembering codes and saving eCoupons etc. It is seamless and such payments are on their way to becoming a part of daily life for many smartphone users and Amex has certainly made a smart move here to offer benefits to their customers on-the-go!

An Animated GIF about Instagram

It is really interesting to note that it took Flickr about 2 years to reach 100 million photos, which Instagram did in about 8  months. It is not just the power of filters and adding effects that made it happen but the availability of an application that was good enough to become a default camera for the new generation!

Note: If the GIF does not play automatically please click on the image and it will open in a new window and animate upon clicking or otherwise depending on your browser/machine etc