Ford Explorer – Interactive Print Ads

Ford Explorer and BBR Saatchi & Saatchi, Israel just made it easy to interact with print ads i.e. without an app!

For the new SUV, they created a series of 3 interactive print ads which give visual demonstrations of the main features in sync with the creative look and feel.

Ford definitely recognizes the need to innovate and use new methods to reach out to the prospects. Considering how fast the technology is growing and being adapted by the users, it is about time that we start seeing more of such ads.

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Cars can be 3D Printed now

Porsche and Honda are providing their fans with 3D printing files of their models. Yes! You can now print your very own model at home (if you have a 3D printer) and show off your geeky side with a bit of a taste!

Porsche

Porsche USA, released printing data of ‘Cayman S’ for you to get creative with it. Just print the model and colorize it as per your taste. And once you are done, don’t just stop there – take a picture of that model and hashtag it #3DCayman and fire it up as a Tweet, Facebook post or on Instagram. Glad to see how thought through this is by Porsche, they give you the 3D printing data & ask you to share it with a marketing hashtag. Love their marketing team!

But wait, I sense something here.

1) The first thing that came to my mind was, if they are doing this with Cayman, what about 911? May be they have some really awesome plans? Well I really hope they do….I know Cayman is a bloody awesome car but why not the 911? This could only mean one thing to me that Porsche wanted to test how the 3D Cayman S 3D printer fun comes along and use the learning’s before even touching the sensitive 911 territory. People worship 911, you have to be careful with every move you make with the 911.

2) What was Porsche actually expecting from this experiment? Not many people have 3D printers and its awareness is quite low outside of the US. This somehow gives me a vague idea that it was an experiment by Porsche to get a sense of the market and adaptation rate of the 3D printer engagement among the youth.

Instagram shows really poor stats but Twitter has good results. You’ll just have to click through and follow on to read more about it.

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May be I am just over thinking here. But I do tend to because I am the child of the marketing industry and with the explosion of so many devices and techie innovative stuff, it makes me wonder. There are a few car brands that are close to my heart, Porsche being one of them, hence the concern. By the way Porsche has removed the web page from their US site and too bad they are not following up on engagement here.

Honda

Honda – The Power of Dreams. Japanese origin. Connect the dots – Here we have an automaker originating from Japan, the playground of technology and their claim with Honda is the power of dreams. Power to get your hands on the 3D printer data of Honda Concept Cars and print these concept cars at home.

The files for five concept car models – Fuya-Jo, FSR Concept, Kiwami, Puyo and the NSX Concept – can be downloaded from honda-3d.com – published under the Creative Commons 4.0 license.

Well good idea but a poor website. The homepage is so bright and the text is barely readable in terms of the font contrast and size. How tiny and cramped is that text?!

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The main page is not friendly either. There is an animated film playing in the background with awful sound and completely distracting from reading yet another faint copy that is convincing me to download the 3D printer data. But geeks don’t care right, they will download it anyway and fire up a 3D model 😉 But the ‘View the 3D page’ is super awesome. You can explore in 360 and the NSX Concept looks really very very cool!

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Honda should have encouraged people to share their art work with a hashtag or given them an opportunity to upload their work on to a site. But thanks to the power of social media #honda3D hashtag is already showing some interesting. Love this green NSX 3D model.
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To sum it up, this is a great and fun initiative from Porsche and Honda. I am really waiting to see what the Lamborghini, Aston Martin and Jaguar 3D printed models will look like. Why these three, because their muscles are so detailed and what fun will it be to print their 3D versions, hold it in your hands and appreciate the mind blowing design. See it is just not the same as holding a clay model or a mini toy car. 3D printer has a special thing of its own.

Some day we will be able to actually 3D print vehicle at home and that day my friends, is really far away! In the meantime enjoy 3D printing or following Porsche and Honda’s 3D news online.

Clients – We have all dealt with such clients!

No company should have to put up with tough client!

10caded