The hills are ALIVE with the sound of the Jaguar XFR-S

The sound of the engine is pumping the blood in my viens…as always with all Jaguar films ever produced!

AWESOME FILM of one of the most awesome brands ever!!


Porsche – 5 million reasons to celebrate!

They have done it again. They will not stop. They are celebrating their success. They know how to do it. They know how to do it over and over again. They make it better. They do it right. They involve the Porsche lovers. They give them a share of voice. They are taking a bold step. They are bold. Right here, on their Facebook fan page tab. The future of this Porsche model is in your hands and yes we all know that we better get this one right.


Crowd-sourcing on Facebook

Porsche has recently earned the attention of 5 million Facebook fans. Not a small number and worth an investment. Porsche is all ears to their fans and have let them hold their hand to create a very special ‘911 Carrera 4S’.

The first car being built on Facebook with a top-line configuration making it easy for 5 million fans to participate.

Every week, a voting takes place to define the detailed car spec. Fans are giving a choice to vote for their favorite feature and the highest voted feature wins. Fans are given about a week to participate and vote and a timer runs on the next feature tab to indicate when the next round of voting for the new feature will be unlocked.

I love the beginning. The first decision: Exterior Color opening starts with ‘Our 911 Carrera 4 needs a unique look.’ Porsche trusts their 5 million fans to give their car a unique look.

It gets better. For the 2nd decision: Wheels, Porsche state ‘….and help us choose the looks of the 911 Carrera 4S.’


One may think I am stressing too much about the copy here. Well these details matter because the consumer is your wife and you better show some respect and make her special as you are asking her to make your life better! If you want to get the best out of your fans, you give them that platform and the tone that gives them power and keeps it simple, sophisticated and humble!

For platform, of course Facebook fan page is the right platform but not just that, even the design is very well thought through. There is no clutter, the car looks super fabulous with that angle, the application has not crashed so far (I have tested it in different browsers and taken various screenshots at different times for this post), it is fast, it is playing up on the ‘less is more’ theory and is totally doing the same i.e. getting the most out of this crowd-sourcing stunt for less, with the least number of steps in the least amount of time and even less features for fans to worry about. But what they don’t want the less of here are votes!!

It is not every day that we get an opportunity to participate in shaping the next beautiful car made by the most passionate luxury car brand and that too on Facebook! So go ahead and vote if you are a Porsche fan and if you are not, what are you doing? Leave a mark on that car now!!

Porsche 911 Projection Mapping

The Porsche center in Padova, Italy has created a beautiful projection on the new Porsche 911. I enjoyed watching this video so much online, I can only imagine how awesome it must be to experience it live.

Apparently, it has been done by an authorized Porsche dealer at an event and I must praise the interest and creativity put in creating this projection. The soundtrack and the projection theme build up and generate an interest where using a 911 car as a projection screen seems to be limited but the overall projection has come out great with the various emotional touches to the theme.

Audi City: Car Showroom of the Future

Audi is officially embracing the power of digital!

The first brand to have opened a digital showroom in automotive sector and defining the digital car showrooms of the future. Their attempt to revolutionize the shopper marketing arena and making consumers experience the brand digitally in store has called for a big investment in the time of recession today. Even though Audi is doing well in a few markets, it is not really the best time for such a heavy investment. Or may be it is! Trying out a new interactive and exciting way to get people in the store, why not?

The Audi City Digital Showroom, launched in London’s Piccadilly Circus, does not display actual cars but uses digital presentations to present the car. How Minority Report is that? 🙂

One reason going around in the press for coming up with such a concept is the complaint regarding the lack of space to accommodate the Audi range under one roof. Playing on this, Audi plans to launch 20 more digital showrooms in the coming two to three years time.

How it works

Huge screens display the cars interior and exterior and also allows customers to listen to the sounds of exhaust and opening and shutting of doors as well. The store also has paint, wood and leather samples which can be viewed and touched in person. Customers can also arrange a test drive at the dealership.

Not just that, the huge digital walls are also controlled by tablets on which customers can create a car and view their configuration of the big digital screens.

According to Peter Schwarzenbauer, AUDI AG member of the board of management for marketing and sales , “Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer. This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship.

Future of Retail

Such a concept hints at the future of retail in markets where space is an issue in areas where customers are present. Opening such showrooms in shopping malls can be a huge success in developing markets like China and India where malls are coming up every other day and there are issues regarding space. Plus, it also allows the brand to test new markets where they don’t want to launch 20 or so dealerships and can just launch such a store and see how the market/region develops for Audi. It also helps to cut down many costs of vehicle maintenance in the showrooms and resourcing.

I really like the concept and looking forward to hear more about the results from Audi on sales, customer response and pros and cons for both dealers and customers.

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Awesome Luxury Cars!

One of the best collection of luxury cars photography I have seen in a very long time! Best shots of best cars in London! Don’t miss it