Pepsi – Unbelivable Bus Shelter Ad

Wonderful ad by Pepsi as a part of their ‘Unbelievable’ Campaign running in the UK.

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Philips: Tables you need to hear

Ogilvy and Mather, London unveiled tables you can hear…rather you ‘need’ to hear for the new Philips urban headphones campaign ‘You need to hear this’. The bespoke tables are placed in pubs across London where people can get a chance to listen to trending  music around that neighbourhood simply by plugging in the Philip headphones.

The idea is great but would have been better if there were iPods or iPads installed in the table as well, allowing users to share what they are listening to online and an option to ‘like’ the Facebook page if they wish to.

Each table is designed with hand illustrated typography and iconography inspired by its neighbourhood. The table surface is handmade using American oak, fumed oak and maple and each uses a range of techniques including marquetry, laser etching, wood burning and hand distressing. Tables were placed in Hackney’s Bar Kino, Shoreditch’s Old Blue Last and The White Horse in Brixton, with the campaign running from the end of May until the end of June. The full playlists will be made available online on http://noisey.vice.com/de/you-need-to-hear-this

Burberry introduces Smart Personalisation

Burberry has introduced Smart Personalisation for their Prorsum Autumn/Winter 2013 runway Made To Order collection. Customers can order products like costs and bags from the runway and receive in 9 weeks with personalized engraved nameplates.

Each item holds a tag containing a video celebrating their dedication to design and craftsmanship and shows the making of the personalized item featuring their nameplate. These tags are not RFID but a similar technology developed by Burberry.

The video can be unlocked by scanning the tags and one of the best experience for people in London is to view the video on the huge walls at Burberry’s flagship store in London’s Regent Street, where these walls turn into huge screens playing the personalized video.

This is definitely a smart move in digital by Burberry and will be interesting to see how the customers react to it and spread the word. This also seems to be some kind of test that Burberry is doing to learn about such technology, customer behavior and its relevance. It is definitely a huge investment and will be useful to see how it rolls out and adds value besides making the customer feel hyper special!

Basketball is winning on Social Media for Olympics Event [Infographic]