Mercedes-Benz US recently launched this advert with chickens grooving to ‘Upside down round ‘n round’ to prove how they are so stable. The chickens are still and don’t go berserk with their feathers, as they usually do in normal life. The spot ends with a tag ‘Stability at all times. Magic Body Control. Mercedes-Benz Intelligent Drive’.
Jaguar US took advantage of this opportunity and came back with this!
From a marketing point of view, Jaguar does not really show its wild side that often..but hey, things have changed now. The F-TYPE beast has been unleashed after 50 years of the iconic E-TYPE and it is unstoppable. It is not just unleashed on the roads but also in the minds of Jaguar marketing team, because cars like F-TYPE don’t get designed every other day and when a Jaguar makes a come back, the animal is let out in the wild to run around and roar at the competitors just to keep our creative spirit alive.