An innovative print ad in the Jewellery sector by Murat Paris engages users to flick through a collection of bracelets and rings on the virtual hand. Upon scanning the QR code a mobile site loads showing the collection and giving information to the users about the nearest store. I really like this flicking concept beacuse it allows the users to come up with a matching set of ring and bracelet.
The good thing is that any smartphone user can scan the QR code and interact with the ad. It is not confined to only iPhone users who need to download an application to interact with the ad. Allowing smartphone users to interact via a website vs an iPhone app only helps the marketers to reach a large number of audience.
View the collection on http://www.murat-paris.com/