Animated Twitter Ad & Papertweetos – Twitter in Argentina

Spotted! Argentina getting seriously creative with Twitter. Here’s how:-

1) Smart Car Animated Twitter Ad

This one is just amazing! I never thought that it was even possible to use Twitter like that. I bet the idea came from a BBDO geek in love with Twitter 🙂 The simple animation shows the Smart Car passing driving through the city passing by places like tunnels, parks, residential areas and even parking!! Guess the message is how the car is suitable to be driven just anywhere around the city and how the small size does not hold the driver back from exploring the city, see the video and notice how cleverly they park the car in a tight parking space. To animate the tweets visit https://twitter.com/#!/smartArg and keep “J” pressed till the animation ends. If you don’t have a Twitter account watch the video below

 

2) Coca-Cola Papertweetos 

This one is even  more amazing! Football crazy Argentina! They don’t just throw bits of paper in the air cheering for their team but some of them also tweet aggressively, whether they are inside the stadium or not. Coca-Cola decided to bring these tweets to life keeping the culture of paper cheering as the medium. When the team walked into the stadium all these tweets for the team and the game were printed on paper and showered into the stadium for the players, a message from their fans in form of paper tweets 🙂 To turn their tweet into a papertweetos users had to include the hasghtag “hinchadacocacola”

What a brilliant idea to celebrate the fans engagement for a football game. About 2 million tweets were printed – imagine your tweets being read by players in the field. Wow! However with such ideas one has to be careful that it does not interfere with the game and since paper cheering is already a part of the culture it did not seem as though “papertweetos” were intruding but just that they added excitement to the game all the more and for once let the fans discover the power of their tweets in adding a buzzing energy and enthusiasm in the stadium. I like how the papertweetos are branded with Coca-Cola logo and have the look of the Argentina flag. Well done Ogilvy!!

 

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“Sync. Tweet. Save” by American Express

Ever thought Twitter hashtags could save you bucks? Well American Express is making it happen with their “Sync.Tweet.Save” offer for their US customers. This is a part of a bigger campaign by American Express under the name “Sync.Explore.Save” with Facebook and Foursquare offers also as on https://sync.americanexpress.com/

Twitter users with American Express card are required to sync their American Express card with their Twitter account to start taking part in the offers. You have to be on the look out for #amex followed by the offer name eg. #amexcoffee #amexbeach and to take part all you have to do is just tweet that offer hashtag and when you swipe your American Express card the offer will be automatically redeemed on your card.

Such an idea is tapping the growing mobile payments behavior and giving people serious reasons to use mobile for payments. Why I am mentioning mobile here is because you need a smartphone to use Foursquare, Facebook & Twitter apps to take part in these offers on-the-go with Amex. This saves the headache of printing coupons, remembering codes and saving eCoupons etc. It is seamless and such payments are on their way to becoming a part of daily life for many smartphone users and Amex has certainly made a smart move here to offer benefits to their customers on-the-go!