Pixel Press – Draw your own video game


What an amazing idea?!

Pixel Press seem to be determined to take apps and gaming to the next level. This activity, of being able to draw your own video game and also sharing it with the others, will first time allow people to bring a personalized game to life. One can simply draw a video game and instantly customize and play + share it.

The only barrier that we all have been facing all this time is coding and Pixel Press seem to have taken care of that in the pre-defined coding in the app. This is perhaps not an easy task and I am curious to see what/how many patterns the app will be able to reproduce.

Creators will be rewarded via feedback of their friends and the community. Of course, each game will have its core features such as high scores, best completion times and also points earned via collective participation.

The only barrier at the moment is that it does not allow you to draw in the app yet. One can either draw on paper or drop the sketch sheet into Photoshop or Illustrator to draw fine lines, and then use that from the photo library on the device.

How it works?

Download a 2 page PDF, one page will be a pre-formatted grid (like grid paper, just a special version built for Pixel Press) and the other page will be a set of simple instructions. The instructions will show you which shapes represent each level component. For example a box represents terrain, and an x represents a spike. It’s a bit more complex than that, but overall it’s very simple. The instruction sheet also lets you know physics rules such as how far the player can jump, and other important details.

Pixel Press recommended using a heavy card stock so that the “flatness” of the paper is consistent and you don’t bend or tear it while drawing & erasing.

Once you have your level drawing complete, you just need to take a picture of it with your iPad or iPhone and it is converted into a digital level that you can instantly play and start testing. You can get more details in the Questions section on their site.

Launch & cost

It is fighting for funds on Kickstarter (launching May 7th) to build out the entire app, and we can expect Pixel Press to be available in Q4 2013. The cost can be up to $9.99 for the full version and up to $1.99 for the lite version.

To back this project on Kickstarter visit http://www.kickstarter.com/projects/robinrath/pixel-press-draw-your-own-video-game


Audi: R8 Blippar print ad & RS 4 Avant Ultimate Paintball Duel

Audi is up to no good at the moment because good does not exist in their vocabulary! It begins with ‘best’ – the benchmark is how to be better than the best.

Audi is shaking things up in UK and this could be really good for the advertising and digital industry in the UK right now. We need brands that can act as leaders and shake things up in the digital space for sure. Enough of the same old giants like Coca-Cola, Skittles, Mercedes-Benz, Volkswagen, Diesel, etc.

Audi has revved up their print ad using Blippar image-recognition app for their new Audi R8 V10. The online teaser is one of the most beautiful and seductive teasers I have seen in a while.

It leaves the viewer curious and intrigued to discover the main film, which can be unlocked using Blippar mobile application over the following Audi R8 print ad. This is actually useful as the user unlocks hidden content i.e. available only via scanning the app!


The content loads fairly quickly and the full video is even more beautiful and gives you a sneak peak of the Audi R8 lab, super awesome and the R8 is roaring like a beast, waiting to unleash itself on the road.

This print ad using Blippar is a step up from the usual QR code norm that was gradually adapted by the markets and is getting outdated with such Blippar and Augmented Reality applications. Such progress of print ads from a leading brand like Audi helps our industry since we are still struggling with marketers/decision makers who are not confident in making the first move and budget is the second enemy. But I strongly believe that if you believe in the idea, then you get the budget – it just appears all of a sudden! We need such hits to shake the norms, to live the Facebook mantra of ‘Move fast and break things’.

As an extra, enjoy this ultimate Paintball Duel by Audi where two RS 4 Avants are playing like two young lads, having the time of their life!

The set is beautiful, super bright, great direction and awesome paintball moves!

Bravo Audi! A massive respect for continuous creativity and investment in not only their products, but also in tailor made campaigns for each model which help strengthen the positioning of the vehicle.

Small cars with big perceptions – Ford, Smart Car & Chevy Sonic

A few car brands are looking into gaming to involve people in demonstrating some key features and capability of their cars. By involving people in games it adds fun to the process of knowing what the car can do and the fact that the cars features help a person to win and feel a sense of achievement makes the users attached to the car and adds a positive memory about the car in use and its features. However, if one loses the person can blame the feature to feel better but not entirely if the process is fun and leaves the user educated about the car a lot more than before.

The brands below have installed games promoting their cars but sadly don’t do enough to get leads into the nearest dealer. If the game can be spread to include the nearest dealer a lot of people who don’t take part in the game due to inhibition or not getting a chance to, can still find a hook strong enough to take them to dealership. Why lose these engaged audience at the venue and not take them to the dealership.Similarly for the art stunt, why not involve Facebook fans to design with this robot car – crowd source the design or let a few lucky Facebook fans get involve with the stunts. Read more below to understand what the activity was and how these brands missed the potential to involve their local dealers with these activities. It might not be a part of the brief but there is no harm experimenting with how dealers can be involved with such activities pre-post-or-during the event.

1) Ford – Promoting their “Active Park Assist” technology using Pinball game on a digital billboard

The game is developed based on the insight of problem of parking in Paris and also the attitude of people about dealing with a space available to park. Parisians will squeeze their cars wherever possible and bumping about the cars in the front and at the back is an everyday norm. To save the parked cars from being damaged and to ease out the frustrated Parisians over parking Ford installed a digital Pinball game. A digital billboard was placed right above an empty space between two parked cars. Every time a person tried to park their car they end up hitting the cars in the front and at the back which triggered a score on the billboard for that particular vehicle.The person with the highest score won a Ford just by proving how deserving he is of the car since he just can’t park without an assistant.

The cramped space set up was quite deliberate I believe just to project as to how Ford’s “Active Park Assist” technology works in the most tight parking situation and making sure that the person who wins the car is naturally the most deserving of them all and can use this feature to make his life easier in the parking mania of Paris.

A very clever idea by Ogilvy, Paris for Ford to show how a simple game has helped the user to win a better driving experience and also spread the word of mouth on big features in small city cars today.

2) Smart Car – “eBall” Ping-Pong game installation

Smart Car installed a huge ping-pong game billboard at the Frankfurt Motor Show to let participants experience the car in action. Two people compete against each other using the car pedal to drive back and forth to control their game. Showing the car is able to do such stunts shows it may be small but it is powerful and can sustain repeated handling going back and forth and respond quickly to the users needs of driving a small car. It shows positive performance of a small sized car like Smart Car.

A game like this lets the users test drive the car in a different way, which is  more exciting and lets the user emotionally connect to the car by attempting to use it to win the game. The game helped Smart Car reach more than 500,000 audience and received 3,000 participants, a lot more than the booth could have done ever for Smart Car. It also helped the car reach audience online via sharing over social networks and also made it to the national news channel considering the huge participation at the venue. A simple idea by BBDO, Germany that made a small car make big news for themselves.

3) Chevrolet – Chevy Sonic Street Art stunt

Chevy Sonic and Jeff Soto, a street artist, teamed up to create the world’s first robot car that can paint. The documentary shows how the car was modified internally to add the robot and gadgets to create street art. A lot of people might think that the art has nothing to do with the car but watch the video first and then imagine doing the same activity with a bigger car. I think the small car has its advantages here, it shows that it is easier to maneuver a small car for such an activity and also shows how much space the car has to accommodate a robot, machinery, various gadgets etc. The basic message here is that the car has features which can help a modern robot and is equipped with features to serve modern needs. Obviously the car does not come with a robot installed but it is the message we are trying to give here on the small car’s capability of having big features.

The street art stunt site www.letsdothis.com shows interesting behind the scenes videos and also gives downloads in form of wallpapers and the song played in the video. What I like is that they also created Facebook cover photos celebrating the Street Art and encouraging art enthusiasts to display it on their Facebook page, thus reaching more people and engaging the art lovers by providing them cool content they can share to communicate their appreciation on art. Besides the street art, the site also shows more stunts done using the Chevy Sonic. Another small car with a big idea going big!