Audi USA has done it yet again. The ‘it’ here is ‘a simple thought that goes a long way’.
Top global brands are fighting for their share of attention during this World Cup and to leverage the millions of eye balls and attention on this global event, Audi USA did not simply book an out-of-home just like many other sponsors and other non-sponsors-football-enthusiastic brands. They made a really clever move and also a bold one, considering that football is not a mainstream sport in the USA.
Audi put 28 of their A8 models in 45 shipping containers stacked next to each other at Greenpoint, Brooklyn, New York and used their LED lights to reflect the football World Cup game scores.
It’s placement is such a clever idea as the Manhattan highway is pretty far on the other side. What a simple and clever way to show or ‘show-off’ their LED technology reflecting the score for the New Yorkers on the other side.
One tiny improvement in this idea would have been to permanently show a ‘hashtag’ e.g. AudiLED to get people to share the scores online, talk about the LED lights and spread the word online and win a test-drive at night to experience the power of the LED lights. Of course people will talk about it, so why not give them a hashtag and do more with it.
Nevertheless, awesome idea. Awesome brand. And how cool for the German brand Audi to promote Team USA for the game today.