Duracell (Canada) – Moments of Warmth

Some like it ‘chaud’….now that is a very warm welcome to the world of advertising by Duracell Canada. Done by Cossette, agency based in Toronto. A simple idea, adding value and fun in the super cold, a little dull and long winters of Canada. What would have been cool is if every time someone interacted with it, it automatically generated a tweet on Duracell Canada’s Twitter account with #PowerWarmth hashtag and some funny one-liners with it just to have some fun. Good idea anyhow…


Toronto Silent Film Festival – The Instagram Time Machine

A refreshing idea from Toronto-based agency, Cossette, to promote the ‘Toronto Silent Film Festival’ to the new generation. Follow the Toronto Film Festival’s Instagram account http://instagram.com/tsff2014 and check the stream horizontally. You will notice a virtual timeline/tour featuring Charlie Chaplin, expressed in a nice infographic of images, text and videos.

I love the design and attention to details. The simple use of a film strip, use of classic font style and the attention to detail on using a unique cover for each video thumbnail where the text is easily readable.


A brilliant ‘hack’ that will work on mobile and not on desktop. But who cares really, this is a 100% mobile idea and Instagram is best experienced on mobile anyways. Furthermore, any additional content will ruin this timeline, so it comes for a little price to maintain this content, which is a small price to pay. It cannot be better than this anyways 😉

I hope Cossette win a prize for this! Really, it is simply fantastic! Follow TTFS and check it now http://instagram.com/tsff2014