Vittel Refresh Cap

A really cool idea by Vittel and Ogilvy Paris reminding people to drink water. The bottle cap has a timer and every hour the cap will flag to remind you to drink water and get ‘refreshed’. Hence, the refresh cap!



Car Tube – What happens on the road, stays on the road!

This is not for real but if this does happen, will be well cool in a way ūüėČ

Diet Coke: The Slender Vender

Coca-Cola has introduced the thinnest vending machine in the world providing Diet Coke.¬†It fits where others can’t and shows up in places least expected. Done by Ogilvy Paris, see how people react to this vending machine. A very cool concept!

Volkswagen: Hidden Frame

Volkswagen, in partnership with YouTube, exploits the YouTube’s¬†technology, in a simple engaging way to show the difference its innovations like Side Assist make in people’s lives.

Done by their agency, AlmapBBDO.

Sound Poster


Touch sensitive poster created by Dutch designers Trapped in Suburbia doubles up the poster as a musical instrument using a touch-sensitive conductive paint.

This is one of the first of a series of experiments with combining digital and analogue and the designers aim to improve it over time. A variety of sounds can be produced based on what geometric shape you touch on the poster, as long as it sounds melodious! So before you impress your friends, you might want to practice on this poster!


Touted to be the first of a series of experiments combining¬†analogue¬†and digital, Sound Poster 1.0 is likely to become more refined over time. Currently you can produce a variety of sounds depending on which of the geometric shapes you touch on the poster ‚Äď producing something more than noise is the real challenge, however.

Bicycled: A bike made out of cars

A great idea to recycle useless cars

Pre-order here

Facebook – New Look [Concept]

Fred Nerby, a Brisbane based Interactive Art Director and Designer, has come up with a great redesign of the most used and world’s number 1 social network website, Facebook.

The video below shows the UX and is clearly seems to be pretty thought through on how it could best function online.

I really like this concept and hope Facebook can wake up and improve their UX rather than just screwing up their privacy settings constantly and not making any valuable smart upgrades to their site.

Also considering the big base of brand pages on Facebook, this redesign concept could suit really well to brands which cannot afford to make smart websites and can perhaps use such a redesign to boost their online image and communication.

Going back to ranting a little more on the annoying side of Facebook recently, every time I have logged into Facebook I have seen some small feature update or the other. Receiving notifications every single day without any prior announcement is getting super annoying and Facebook does not seem to be doing much on improving their communication behind these updates and actually adding something that adds value. Here’s hoping Facebook can improve their overall UX a lot more and leave the tiny little annoying updates alone that are not adding any value but just creating more of a panic.

Hoping this redesign will reach Facebook in some way and they end up thinking over the new ways of improving the site experience and its vision on tablets and mobiles as well.

Well, a great concept! To see the images in detail visit Fred Nerby’s Facebook portfolio on Behance