For Valentine’s Day, Coca-Cola found a really sweet way to surprise the couples with yet another ‘Vending Machine’. This vending machine is only visible to the couples i.e. when couples walk past this hidden machine it interacts and asks for their names. The couples are then presented with a pair of Coca-Cola cans with their names on it.
A really cool idea and seems like the mechanic here is that when two people walk by it reveals the hidden machine. Would be even cooler if the machine allowed you to take a picture of yourself and tweet it via the Coca-Cola official Twitter channel with the campaign hashtag #Shareacoke
Coca-Cola has introduced the thinnest vending machine in the world providing Diet Coke. It fits where others can’t and shows up in places least expected. Done by Ogilvy Paris, see how people react to this vending machine. A very cool concept!
Spotted! Argentina getting seriously creative with Twitter. Here’s how:-
1) Smart Car Animated Twitter Ad
This one is just amazing! I never thought that it was even possible to use Twitter like that. I bet the idea came from a BBDO geek in love with Twitter 🙂 The simple animation shows the Smart Car passing driving through the city passing by places like tunnels, parks, residential areas and even parking!! Guess the message is how the car is suitable to be driven just anywhere around the city and how the small size does not hold the driver back from exploring the city, see the video and notice how cleverly they park the car in a tight parking space. To animate the tweets visit https://twitter.com/#!/smartArg and keep “J” pressed till the animation ends. If you don’t have a Twitter account watch the video below
2) Coca-Cola Papertweetos
This one is even more amazing! Football crazy Argentina! They don’t just throw bits of paper in the air cheering for their team but some of them also tweet aggressively, whether they are inside the stadium or not. Coca-Cola decided to bring these tweets to life keeping the culture of paper cheering as the medium. When the team walked into the stadium all these tweets for the team and the game were printed on paper and showered into the stadium for the players, a message from their fans in form of paper tweets 🙂 To turn their tweet into a papertweetos users had to include the hasghtag “hinchadacocacola”
What a brilliant idea to celebrate the fans engagement for a football game. About 2 million tweets were printed – imagine your tweets being read by players in the field. Wow! However with such ideas one has to be careful that it does not interfere with the game and since paper cheering is already a part of the culture it did not seem as though “papertweetos” were intruding but just that they added excitement to the game all the more and for once let the fans discover the power of their tweets in adding a buzzing energy and enthusiasm in the stadium. I like how the papertweetos are branded with Coca-Cola logo and have the look of the Argentina flag. Well done Ogilvy!!