Facebook birthday chair by Outback Steakhouse

The Outback Steakhouse restaurant in Brazil came up with a very clever idea to celebrate a Facebook special birthday on a ‘B-day chair’. If your friends cannot make it the birthday party, they can still give you a birthday hug via the ‘B-day chair’. All you have to do it, log-in on the app connected to the birthday chair and every time a greeting is posted on your wall, the chair gives you a hug. 

How sweet and fun is that! Never thought this could be done! Bravo Outback Steakhouse!

 

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“Touch your webcam” – Interactive banner ad by VW

Volkswagen released an interactive banner ad in Brazil for its Tiguan model where the user is required to give its web camera the permission to interact with the banner ad. The ad has a call to action asking users to “Touch their webcam”. Upon touching it the users hears the sound of the engine starting with the message revealing that the journey is easy and begins with a simple touch instantly.

Done by AlmapBBDO, Brazil, it is a clever way to involve the users to engage with a banner ad. Banner ads in automotive sector today are getting monotonous unless a large online space is bought to make it an interactive playground for the users.

This ad is really clever and utilises the small space to deliver a different experience and big in terms of word-0f-mouth. I feel the ad is so awesome that it could have incorporated a share button somewhere to share this ad if possible.

To enjoy the ad for yourself visit http://tinyurl.com/c7qvcty or watch it on http://www.youtube.com/watch?v=eiwVhAPsg14 (for some reason the YouTube video is not allowed to be embedded, hence sharing the link)