“Bullet Art”, a beautiful film by BMW Canada, promoting their M5 model. The film shows the incredible power and performance of BMW M5 destroying art installations racing away on a high speed and proving its level of safety at the same time.
The film is beautifully shot, with strong emphasis on the product and the sound of the engine. I like the transition of the sound from the racing engine to that of the melodious tunes creating calmness around the strong destructive action and showing how the vehicle is in complete control of itself, undamaged and full of force! Speed at its best control and style in a sedan!
A really cool installation was set up in Hornstull, the last undeveloped area of Stockholm, to avoid people from feeling really angry about the mess and the noise during the construction. Bonnier Properties worked with Abby Norm and installed projectors, speakers and kinect sensors to create a digital/virtual interactive forest. When people passed by the installation the sensor sent signals to grow the forest on the screen by adding a leaf to the forest.
People walking by the screen could interact with it using their Facebook, Google+ and Twitter profiles and help to grow the forest.
It is a really cool idea to engage people positively online who would have otherwise ranted bad things about the venue on their social network anyways. By engaging people with an exciting installation it helps to create positive awareness about the project and attract people to find out more about the venue & look forward to its official inauguration. With sharing on social networks it reaches people who are not even living anywhere close to this venue. All this just with a cool social media integrated installation!
The projection was created by Abby Norm, Sweden.