Mazda Canada loves Instagram!

Mazda Canada and JWT are just killing it on Instagram, first with their “Long Drive Home” campaign and now with the MX-5 Roadster campaign.

“Long Drive Home”

Mazda Canada took fans on a 4-month virtual road trip on their Instagram channel – telling the story of the brand and featured models in a one-to-one fan interaction, pop culture, events likes Mardi Gras and the Super Bowl, and car performance & capabilities.

mazdacanadaThe campaign ended with a big surprise for one particular fan – the keys to a new Mazda! Three posts were added at a time every week from Dec. 17 until March 28.

“MX-5 Roadster”

After the success of the “Long Drive Home” campaign, Mazda Canada changed from a virtual trip to a virtual magazine cover-like look showing a whole image of the Roadster line supported with facts told in form of short videos which cover the history of design, functional features etc.

Mazda-Canada-insta-collage

The MX-5 Roadster isn’t available for purchase until 2015 and this Insta-collage campaign acts as an initial step in staring a dialogue with the audience before the full campaign kicks off.

Such innovative campaigns are key to engaging the younger audience and who knows what platform will be popular when the car actually launches, so for now Mazda Canada seem to understand what are the trends and how they can leverage it for their marketing. Experience it here http://instagram.com/mazdacanada

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Hermès #JeSuisUnCheval

Non, ce n’est pas une blague!

Hermès has surprised us with this video of artists acting like a horse. A majority of bloggers don’t really agree with it and don’t understand why this film is being promoted.

I feel it is a really good way of getting involved in social media and showing a film that unifies ‘art’ and ‘their relationship with the horse’ – giving people something to talk about that is completely ‘on brand’.

Even before the film for social channels, Hermès made their ‘Equestrian’ section on the website more prominent and interesting for the online shoppers by adding a customizer for the saddles.

SaddleCustomizer

Shoppers can customize their saddle, learn about their chosen saddle and even schedule a visit with the specialists to see if it actually fits and meets their needs.

Shopper experience

The steps to complete your custom saddle are apt to not lose the shoppers interest and also value their precious time. There are enough customizers online which try to hard to up-sell and cross promote other products, rather an giving the shopper a quality experience on a product that they are actually showing interest in.

 Step 1 – Choose your discipline and Step 2 – Description

The shoppers can chose what sport they are involved in, which reflects the models available. After selecting the model, the description instantly appears sharing the product details.

ChooseSaddle

Description

Step 3 – Options

Shoppers can select the colors and sizes and their preferred design details. Options

Clicking on ‘Validate’ completes the customization process and gives an option to ‘Try the custom saddle with the certified Hermès specialists’

Validation

 Trial with the specialist

Here too the steps to schedule an appointment are to-the-point asking shoppers the information necessary for this task and not open up a survey-like-form, binding them to share even more information and taking advantage of their needs i.e. you give us this xyz information, if you want a specialist. A lot of luxury brands go down that route and become greedy for too much information.

Specialist

The personaliser was launched earlier this year and the Equestrian collection features a range of interesting products not just for the riders but even your horse. Spoil yourself here 😉

And to end this post with the main story, here’s how Hermès celebrates their relationship with the horse in their recent eNewsletter. Love it!

The World of Hermes

 

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