Ford Explorer and BBR Saatchi & Saatchi, Israel just made it easy to interact with print ads i.e. without an app!
For the new SUV, they created a series of 3 interactive print ads which give visual demonstrations of the main features in sync with the creative look and feel.
Ford definitely recognizes the need to innovate and use new methods to reach out to the prospects. Considering how fast the technology is growing and being adapted by the users, it is about time that we start seeing more of such ads.