Non, ce n’est pas une blague!
Hermès has surprised us with this video of artists acting like a horse. A majority of bloggers don’t really agree with it and don’t understand why this film is being promoted.
I feel it is a really good way of getting involved in social media and showing a film that unifies ‘art’ and ‘their relationship with the horse’ – giving people something to talk about that is completely ‘on brand’.
Even before the film for social channels, Hermès made their ‘Equestrian’ section on the website more prominent and interesting for the online shoppers by adding a customizer for the saddles.
Shoppers can customize their saddle, learn about their chosen saddle and even schedule a visit with the specialists to see if it actually fits and meets their needs.
The steps to complete your custom saddle are apt to not lose the shoppers interest and also value their precious time. There are enough customizers online which try to hard to up-sell and cross promote other products, rather an giving the shopper a quality experience on a product that they are actually showing interest in.
Step 1 – Choose your discipline and Step 2 – Description
The shoppers can chose what sport they are involved in, which reflects the models available. After selecting the model, the description instantly appears sharing the product details.
Step 3 – Options
Clicking on ‘Validate’ completes the customization process and gives an option to ‘Try the custom saddle with the certified Hermès specialists’
Trial with the specialist
Here too the steps to schedule an appointment are to-the-point asking shoppers the information necessary for this task and not open up a survey-like-form, binding them to share even more information and taking advantage of their needs i.e. you give us this xyz information, if you want a specialist. A lot of luxury brands go down that route and become greedy for too much information.
The personaliser was launched earlier this year and the Equestrian collection features a range of interesting products not just for the riders but even your horse. Spoil yourself here 😉
And to end this post with the main story, here’s how Hermès celebrates their relationship with the horse in their recent eNewsletter. Love it!