Of course HBO did this. Of course they chose the right partner to do this as well – 360i.
#TakeTheThrone is the hashtag for the latest Season 4 of Game of Thrones on HBO. With its agency 360i, HBO launched a website where all the conversations online on key networks Facebook, Twitter and Instagram featured with the #TakeTheThrone transforms into a digital throne. More than 6 million people watched the fourth-season premiere and tweeted enough to make this beautiful digital throne which animates into a throne of 1000’s of ‘word’ swords in this case.
The website is quite heavy since it is loaded up with so much content and every click on the sword displays content based on what network is selected on the footer i.e. Twitter, Facebook or Instagram. Viewers can further share this content on social networks and also add their own content featuring the #TakeTheThrones to add more swords to the throne 😉 Participants can also win a trip to San Diego in July to get a chance to sit on ‘The Real Iron Throne’ at Comic-Con.
It is a brilliant and simple idea to use the hype and content online and reflect it in such an interactive way featuring the main hero of the show – THE THRONE.
I hope this website continues till the end and transforms words into the real winner of the throne. So far, I guess I will see Khaleesi on this website 😉
Check it out for yourself here and read through some really cool posts by GOT fans http://takethethrone.com/