Duracell (Canada) – Moments of Warmth

Some like it ‘chaud’….now that is a very warm welcome to the world of advertising by Duracell Canada. Done by Cossette, agency based in Toronto. A simple idea, adding value and fun in the super cold, a little dull and long winters of Canada. What would have been cool is if every time someone interacted with it, it automatically generated a tweet on Duracell Canada’s Twitter account with #PowerWarmth hashtag and some funny one-liners with it just to have some fun. Good idea anyhow…


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