Ogilvy and Mather, London unveiled tables you can hear…rather you ‘need’ to hear for the new Philips urban headphones campaign ‘You need to hear this’. The bespoke tables are placed in pubs across London where people can get a chance to listen to trending music around that neighbourhood simply by plugging in the Philip headphones.
The idea is great but would have been better if there were iPods or iPads installed in the table as well, allowing users to share what they are listening to online and an option to ‘like’ the Facebook page if they wish to.
Each table is designed with hand illustrated typography and iconography inspired by its neighbourhood. The table surface is handmade using American oak, fumed oak and maple and each uses a range of techniques including marquetry, laser etching, wood burning and hand distressing. Tables were placed in Hackney’s Bar Kino, Shoreditch’s Old Blue Last and The White Horse in Brixton, with the campaign running from the end of May until the end of June. The full playlists will be made available online on http://noisey.vice.com/de/you-need-to-hear-this