Nissan, is the first automotive brand, to have created the technology called the Self Healing Paint making the car scratch proof. This technology taps an unmet need of people since decades. How many of us has been frustrated of seeing scratches on our brand new cars and have shelled money to fix it over and over again? A good investment finally by Nissan.
Not just that, Nissan have also cleverly invested time and efforts in a great way to communicate this technology, playing on the simple behavior of using tablets, requiring no effort on part of the user to interact with the ad. It just happens! See the video below to admire the efficiency. A great effort by the Nissan client and their agencies TBWA\G1 Paris, DAN Paris and OMD Europe. Currently the ad runs only in The Economist iPad magazine.