The brand ‘I am not a Virgin’ produces jeans without harming the environment, using cotton and a variety of recycled materials like plastic bottles, food trays and even X-ray films.
At the NY Fashion Week’13, the brand held a funny projection to create awareness and get noticed among the top brands at the Fashion Week.
The new + younger fashion brands are now talking to their audience using the tone and words that young people can today relate to these days and are a part of their daily conversation. Such cheeky activities instantly become shareable on social networks and such small clever investments are worth an effort to get noticed and use the power of word of mouth!
View the collection here