Water projection mapping seems to be getting popular. I noticed another one showing Nissan Altima 2013 done by Thinkbox, Canada. This 3D projecting mapping installation is experienced on a 120 feet water wall pumped with 3300 litres of water per minute into the air to achieve a perfect screen for the film.
Thinkbox has done some cool work recently on automotive brands like KIA, Audi, Mercedes-Benz and Nissan. Check out their work on http://www.thinkingbox.ca/portfolio