To prove the loading capacity of the Volkswagen Crafter, DDB Mexico installed a giant QR code made of wooden crates. The installation was placed at the largest wholesale market in Mexico where the potential targets could be reached. On scanning the QR code a video plays which shows that the entire installation can be carried in a Volkswagen Crafter.
It is a very clever idea and the video is beautifully done to prove the loading capacity of the Crafter. This installation was awarded a Bronze Lion in the Promo & Activation category.