Done by Ogilvy China and Ogilvy Hong Kong for Volkswagen, the Augmented Reality Cafe application, communicates the facts about electric cars by Volkswagen very easily to the consumers. Electric cars concept is pretty advanced and new for many people. People who are either buying a car for the first time and do not know what is good for them and their environment or people who currently want to switch to a more environment friendly car.
Volkswagen created a cafe where they used daily household appliances like fridge, blender and a personal computer to trigger content using the Augmented Reality application. The application shared facts to educate the people about their electric cars and explained their efficiency in comparison to the those household items. It is a good way to make the people understand since they are already well versed with these daily appliances and can relate to the numbers and information far more easily than just reading it off a brochure or a web page with stand alone information on the electric cars.
The Augmented Reality experience was available via the iPad and iPhones.