Volkswagen released an interactive banner ad in Brazil for its Tiguan model where the user is required to give its web camera the permission to interact with the banner ad. The ad has a call to action asking users to “Touch their webcam”. Upon touching it the users hears the sound of the engine starting with the message revealing that the journey is easy and begins with a simple touch instantly.
Done by AlmapBBDO, Brazil, it is a clever way to involve the users to engage with a banner ad. Banner ads in automotive sector today are getting monotonous unless a large online space is bought to make it an interactive playground for the users.
This ad is really clever and utilises the small space to deliver a different experience and big in terms of word-0f-mouth. I feel the ad is so awesome that it could have incorporated a share button somewhere to share this ad if possible.
To enjoy the ad for yourself visit http://tinyurl.com/c7qvcty or watch it on http://www.youtube.com/watch?v=eiwVhAPsg14 (for some reason the YouTube video is not allowed to be embedded, hence sharing the link)