C&A, the famous European fashion retailer, has launched an interesting Facebook campaign in Brazil called “Fashion Likes”. The Facebook Likes are displayed on the clothing hangers in real-time i.e. the clothing items photos are posted on their Facebook page and as soon as they receive a like the clothing hanger like count is updated. The real time updates let the shoppers know what is trendy/popular online and worth trying out and buying.
I really like this concept but I wonder how many people will actually be willing to consider what is voted for the most online. For some it may not be a personal preference and hence does this render this entire ” fashion like” activity useless, do people feel offended that by buying something ridiculously popular online makes them want to be dressed like everyone else believing that vote and feeling that one never used their opinion and just went with a Facebook ranking? For some people clothes shopping can be very serious and personal since it defines who they are, want to be perceived as, etc. Moreover, what happens when an item gets really low likes and if you happen to like it, do you get that look “ooh, buying the one with the least likes”. Although good thing about such a campaign could be that the people who commit a fashion suicide might secretly consider these “fashion likes” to save them a social breath!
View more photos on https://www.facebook.com/ceaBrasil