Ever thought Twitter hashtags could save you bucks? Well American Express is making it happen with their “Sync.Tweet.Save” offer for their US customers. This is a part of a bigger campaign by American Express under the name “Sync.Explore.Save” with Facebook and Foursquare offers also as on https://sync.americanexpress.com/
Twitter users with American Express card are required to sync their American Express card with their Twitter account to start taking part in the offers. You have to be on the look out for #amex followed by the offer name eg. #amexcoffee #amexbeach and to take part all you have to do is just tweet that offer hashtag and when you swipe your American Express card the offer will be automatically redeemed on your card.
Such an idea is tapping the growing mobile payments behavior and giving people serious reasons to use mobile for payments. Why I am mentioning mobile here is because you need a smartphone to use Foursquare, Facebook & Twitter apps to take part in these offers on-the-go with Amex. This saves the headache of printing coupons, remembering codes and saving eCoupons etc. It is seamless and such payments are on their way to becoming a part of daily life for many smartphone users and Amex has certainly made a smart move here to offer benefits to their customers on-the-go!