Watch the video first please!!
How cute?! A die-hard Starbucks fan like me and a die-hard AR fan like me can definitely not wait till 15th November. Merry Merry Appy Xmas 😉
Starbucks are going mainstream with their soon-to-be launched Augmented Reality application for Red Cups which are sold every Xmas. The application will be available on Apple and Android marketplace and has the following features:-
1. Experience – Makes the characters alive and upon tapping shows a cute Xmas animation and share them with your friends via email or post it on Facebook.
2. Character Gallery – It shows a gallery of the characters collected.
3. Send eGift – Apparently users can send gifts via the app
4. Holiday offers – Find out and make the most of Xmas offers at Starbucks.
Hoping to see some decent results and more AR campaigns by other brands.Appy Xmas from Starbucks! Woo hoo!