For the ROXY PRO’s World Surfing Championships held in July 11th-17th Orange used RFID wristbands to let users interact with Facebook and share live events with their friends online.
People using the RFID wristbands at the event could take pictures and post them on their Facebook wall, win prizes and also support the Surf Insertion association with “Likes” i.e. 100 check-ins collected one surfing lesson.
This is the first time Orange used RFID and received a great response with an average of ten check-ins everyday by each person during the event.
RFID wristbands are a fun way to involve people offline to create a buzz online. RFID wristbands were first used by Coca-Cola in Israel http://wp.me/pY00N-46 and also as Facebook Connect Cards by Renault at Amsterdam Motor Show’11 http://wp.me/pY00N-8K