Vodafone Blue TVC – Where is the product?

India’s first Facebook phone ad for ‘Vodafone Blue’ shares a cool jingle on how youngsters today use Facebook but where exactly is the product?

An expensive commercial like this does not even show the product or its demo in the ad and leaves the user with a SMS call-to-action to find out more. This is fine but what about the net-savvy users to whom the ad is targeted. Why are we telling our Facebook target market to SMS to find out more about the product. Why not use this as an opportunity to drive users to Vodafone Essar Facebook page and engage users with additional content and take part in a Facebook contest to win the phone?


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