Strike Back, Cinemax launched an interactive billboard in New York. Built in a form of a SuperWall with eighteen 46 inch screens to give a multi-layered experience. It plays videos across all the screens, captures people’s movement and reacts as people pass by. On lookers can interact and engage with the content to learn more about the Strike Back series.[vimeo http://vimeo.com/27584986]
Why is it that NY always nails cool concepts?! Awesome, I love it!