French operator Bouygues Telecom has added an augmented reality feature to the smartphone purchasing guide. I guess they are the first ones to do an AR brochure in telecom.
Last year, they released a Facebook Flashback book app, where Facebook users could create their personalised Facebook book containing history of their status updates, wall posts, photos and more. The project done by DDB, Paris sent out 1,000 limited edition Facebook books. I really liked the idea and found out that Egobook create Facebook books as well. I ordered one for a friend. He flipped and was super surprised to receive such a gift 🙂