Smirnoff Augmented Reality

I saw these special Smirnoff bottles at Dusseldorf airport last week.

They have an augmented reality sticker on it which upon scanning brings to life an animated party at the airport showing a DJ & people dancing around.

People can also see the AR element at home on Smirnoff’s website. The video below shows what the animation looks like. The music is okay but animation is pretty crap!

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