The new Facebook page layout and feature upgrades will hopefully help brands get more out of Facebook.
The most welcomed feature seems is to be able to ‘switch your identity’ as a PAGE. It is really useful for users who are admins of a few fan pages. I really like this feature and I don’t have to be nervous now on how I’m posting about, having conversations with fans on Facebook.
I also like the idea to be able to use the profile banner space creatively. To see a few examples visit http://tinyurl.com/36ffls3
Many people may not be happy about the layout but I feel it looks quite neat now and gives so much extra space taken away by tabs, which looked pretty ugly I guess, overlapping each other and not displaying the tab name completely.
To read more about Facebook page upgrades in detail go to Facebook page