Droga5 have big balls!

….Yes they fucking do and they kicked it off in our faces with the favourite hip-hop artist JAY-Z. The ‘Jay-Z Decoded’ campagin certainly took the Jay-Z fans by a storm. Snippets from the book were placed in cities like NYC, Miami, London and many more and it’s such an awesome way to get the world talking about Jay-Z, his book, etc, etc.

Droga5 not only hit it on the streets but also proved their worth online with the Bing search engine website, where users can locate the hidden pages across their city/in the world. The website definately deserves FWA award for an excellent intergration of the charachter of the campaign via interactive design and user experience. Check it out here

Fubiz.net (one of my favourite blogs) have shared some brilliant pictures on their site.

To see more pics, visit Fubiz.net


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