Forever 21’s interactive LED screen at Times Square, NYC

Forever 21, a leading fashion brand is the new augmented reality kid on the brand block! Following the opening of their new store at Broadway, Times Square earlier this year, Forever 21 cleverly uses the billboard to create awareness. It’s not easy to be noticed amongst a clutter of billboards at the buzzy Times Square and space150 make a great effort in engaging the audience with the billboard.

Models choose random people from the crowd gazing at the billboard and take vitual photos which are dropped in a Forever 21 bag.

Check out the video below

For more information visit www.forever21.com

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